The Evolution of Google: An Infographic

Search Engine Watch just published a really nice infographic by the folks at Croud showing how the Google SERP (search engine results page) has evolved since the company’s inception in the mid-90s.

As I scrolled through, it struck me how new to the scene Google, and so many massive internet companies, still are. And how much has changed in such a short amount of time. I couldn’t believe that the first iPhone was released in 2007… wasn’t that just yesterday?

Look at how many features Google launched and then later removed: the local search carousel, Google authorship, prominent ad labels… makes you realize how much testing is going on behind that no-frills search box.

It’s baffling to think how effortlessly we adapt to new technologies, and how quickly we forget how we used to survive without them. How did people make plans and cancel last minute before cellphones? A question I ask myself on a regular basis. We probably used to be way better planners…with more active consciences…

Google is not even 20 years old. Not even a legal adult. Not even as old as Aly Raisman, or any of the boys in One Direction. Imagine what will happen by the time Google hits its late 20s. Any predictions?

Nostalgically yours…


A visual history of Google SERPs: 1996 to 2017

History of the Google SERP

History of the Google SERP – credit: Search Engine Watch, Croud

Laurel Marcus a design and technology enthusiast. In real life, she is a Senior Manager of Data Insights and Analytics at Tank Design in Cambridge, MA. In her spare time, Laurel likes to cook, play volleyball, bike, listen to This American Life, StartUp and How I Built This podcasts, and look for coffee shops that serve café con leche.